I recall the commercial even though I never ate there. Two lovable
characters, Burger Jeff and Chef and their vampire freind Fangburger
advertising for a now defunct Fast Food Chain. Did they really
deserve
to die because Hardee's bought out the corporation holding their
copyright and renews it just to spite the fans of the chain? Perhaps
the collective tales of our consumerist culture creates characters,
ala Gaiman's 'American Gods' but then sometimes discards them in a
strange Darwinian battle of memes. What then. Will the fickle tastes
of the public decide what macots shall live, what mascots shall die?
It may be in the sights of the public we are more worthless and less
fit to live then the thousands like Fangburger.

There are hundred of these fading ghosts of corporate shilling past
filling the corridors of Plato's realm of forms: Speedy Alkaselzer,
The Sprite, The Noid, Mayor McCheese, Pappie of Pappie's Pizza,
Captain Crook, Big Mac, The Hamm's Beer Bear, Bob's Big Boy, Miss
Sunbeam, The Exxon Cartoon Tiger, Spuds MacKenzie, Ready Kilowatt,
The
Heinz Aristocrat Tomato, The Burger King(and pals), even the much
Maligned Joe Camel, and so on. They served whatever product that
came
along with aplom, with gusto, and made the product the center of
their
existence in a way that can only compare the the love a small child
might have for their mother. But when they are no longer cute, or
valuable, or their novelty is gone; the center of their world that
they were so devoted to throws them away into a bitter, cruel half
existence.

"I am the Marvelous Magical Burger King, I can do anything! I will do
anything. Please, please, let me live........"

Hatter