A special case
http://www.economist.com/displaystory.cfm?story_id=2403489

Feb 12th 2004
From The Economist print edition

Switzerland has always prided itself on its exceptionalism, but there
are signs that it is becoming more like other countries. Barbara Beck
examines the current state of Swissness

"WE CAN re-grind your skates," says a sign at a key-cutting stall in
the main railway station in Bern, Switzerland's capital. How very
Swiss, the visitor thinks. It conjures up visions of traditional
winter fun in a pristine white landscape. But it also suggests good
sense, a certain frugality and concern for the environment: don't
throw out something that is still perfectly serviceable.

Swiss Switzerland