| Topic: |
Religions > Atheism |
| User: |
"maff" |
| Date: |
19 Jan 2006 05:40:51 PM |
| Object: |
OT: A strangely newfangled idea |
A strangely newfangled idea
http://www.economist.com/books/displayStory.cfm?story_id=5381875
Jan 12th 2006
From The Economist print edition
IT WAS 1963 and the atmosphere at the State Mutual Life Assurance
Company in Worcester, Massachusetts, was tense. Workers fretted about
an approaching merger with another company. Who would stay and who
would get the heave-ho? So the management commissioned an advertising
man by the name of Harvey R. Ball to come up with something cheerful to
smooth wrinkled brows and make the whole merger process a little more
bearable for everyone.
Happiness: A History
By Darrin M. McMahon
Atlantic Monthly Press; 544 pages; $27.50.
Happiness
http://groups.google.com/group/talk.origins/msg/cab8b17cf69d117b
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