| Topic: |
Religions > Atheism |
| User: |
"maff" |
| Date: |
31 Mar 2005 08:49:45 PM |
| Object: |
OT: Consumers |
Crowned at last
http://www.economist.com/displaystory.cfm?story_id=3785166
Mar 31st 2005
From The Economist print edition
The claim that "the customer is king" has always rung hollow. But
now the digital marketplace has made it come true, says Paul Markillie
IT IS the biggest advertising event of the year. On February 6th, half
the households in America sat down in front of their televisions to
watch the 2005 Super Bowl. Never mind the game: the Super Bowl is a
showcase for television commercials, and more than a quarter of the
viewers tune in just to watch the ads. For days before and after the
event, these are discussed in the newspapers, on radio and on TV. At an
average cost of $2.4m for a 30-second slot, a Super Bowl commercial is
the most expensive pitch an advertiser can make. For some, such as
Anheuser-Busch, it has become an institution. The brewer's decision to
drop one of its ads from the ten slots it had booked made headlines.
The commercial was a cheeky take on Janet Jackson's "wardrobe
malfunction" (a slipping top) during the half-time show at the 2004
game. The resulting publicity prompted large numbers of people to visit
Anheuser-Busch's website to look at the ad, which meant that probably
as many saw it as if it had been screened.
Consumers Consumer customer customers
http://news.google.com/news?tab=gn&q=(Consumers%20OR%20Consumer%20OR%20customer%20OR%20customers)&num=100&hl=en&lr=&safe=off&
http://www.google.com/search?tab=nw&q=(Consumers+OR+Consumer+OR+customer+OR+customers)&num=100&hl=en&lr=&ie=UTF-8&sa=N
http://www.google.com/search?q=%28Consumers+OR+Consumer+OR+customer+OR+customers%29&btnG=Google+Search&hl=en&cat=gwd%2FTop
http://groups-beta.google.com/groups?q=(Consumers+OR+Consumer+OR+customer+OR+customers)&start=0&scoring=d&num=100&hl=en&lr=&safe=off&
Paul Markillie
http://news.google.com/news?tab=gn&q=%22Paul%20Markillie%22&num=100&hl=en&lr=&safe=off&
http://www.google.com/search?tab=nw&q=%22Paul+Markillie%22&num=100&hl=en&lr=&ie=UTF-8&sa=N
http://www.google.com/search?q=%22Paul+Markillie%22&btnG=Google+Search&hl=en&cat=gwd%2FTop
http://groups-beta.google.com/groups?q=%22Paul+Markillie%22&start=0&scoring=d&num=100&hl=en&lr=&safe=off&
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