| Topic: |
Religions > Atheism |
| User: |
"maff" |
| Date: |
16 Oct 2004 06:03:33 AM |
| Object: |
OT: Howard Gardner |
Deconstructing the Undecided Voter
http://www.msnbc.msn.com/id/6250946/site/newsweek/
How do swing voters make up their minds? A Harvard psychologist has
some insights
WEB EXCLUSIVE
By Jennifer Barrett Ozols
Newsweek
Updated: 2:42 p.m. ET Oct. 15, 2004
Oct. 14 - With just weeks until Election Day, both George W. Bush and
John Kerry are criss-crossing the country trying to persuade undecided
or wavering voters that he is the right man to run the country. But
what does it take to change a voter's mind? A better-than-expected
performance in a 90-minute debate? A hometown campaign stop? A spate
of attack ads?
Howard Gardner, a psychologist and professor at Harvard, has been
pondering these very questions. In his latest book, "Changing Minds:
The Art and Science of Changing Our Own and Other People's Minds"
(Harvard Business School Press), Gardner identifies key elements of
the decision-making process and explains how they can be influenced to
alter the outcome. NEWSWEEK's Jennifer Barrett Ozols spoke with
Gardner about how presidential debates shape voters' choices and which
campaign strategies have been most effective in swaying them.
Howard Gardner
http://news.google.com/news?q=%20%22Howard%20Gardner%22&num=100&hl=en&lr=&ie=UTF-8&oe=UTF-8&sa=N&tab=gn
http://www.google.com/search?q=%22Howard+Gardner%22&num=100&hl=en&lr=&ie=UTF-8&oe=UTF-8&tab=nw&sa=N
http://www.google.com/search?q=%22Howard+Gardner%22&num=100&hl=en&lr=&output=search&cat=gwd/Top
http://groups.google.com/groups?as_epq=Howard%20Gardner&safe=images&ie=UTF-8&oe=UTF-8&as_scoring=d&lr=&num=100&hl=en
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