A 'Great' Second Act
http://www.msnbc.msn.com/id/10415841/site/newsweek/
Biz guru Jim Collins has advice for do-gooders.
By Daniel McGinn
Newsweek
Dec. 19, 2005 issue - In certain professions, there's a standard set of
ambitions. Every TV star wants to be in movies. Every teeny-bopper
starlet wants to record an album. And every business-book author wants
to write a crossover hit, a tome that appeals to folks who prefer Us
Weekly to The Wall Street Journal and couldn't tell a widget from a
wedgie. In early 2001, Jim Collins was already a superstar among the
M.B.A. set thanks to "Built to Last," the 1994 book he'd coauthored
that had spent years on best-seller lists. But in 2001 he was hoping
that his next book, "Good to Great," would be read by school principals
and church pastors. After years of helping businesses boost profits,
Collins hoped to teach America's do-gooders to do even better.
Nonprofits
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