On Sun, 26 Jun 2005 18:32:13 -0500, stoney wrote
(in article <eleub19ersf65l5cvirs1cnlvejj4amtkb@4ax.com>):

http://www.msnbc.msn.com/id/8359135/site/newsweek/?GT1=6657

Men’s Briefs Borrow Old Trick From Wonderbra

Newsweek

July 4 issue - Men's briefs are borrowing an old trick from the
Wonderbra: companies are engineering their latest styles to provide
more of a lift. Why? Guys who wear tighter pants are demanding undies
with snugger cuts. Plus, these supportive pouches build confidence—or
at least that's how the lines are marketed. tip sheet's Ramin Setoodeh
recruited volunteers to test out the newest styles. Here's how they
shaped up.

1. ADAM PLUS EVE ($25; adam pluseve.com). A center seam in the pouch
holds everything up; less fabric at the hips prevents bunching under
tight jeans. How it feels: "Like wearing your mother's underwear."
Watch out for a wedgie.

2. UNICO ($15; freshpair.com). This pair is cup-shaped to enhance what
nature gave you. Comes with a strip of mesh, if you prefer to walk on
the wild side. How it feels: "Too tight. I don't think I could wear
them for more than an hour."

3. C-IN2 ($15; freshpair.com). A microfiber sling is sewn into the
pouch. Slip it on for a lift-and-separate effect (not unlike your
girlfriend's bra). How it feels: "Damn sexy." Still, "it could use
some instructions."

4. DSQUARED ($79 at Saks Fifth Avenue). These ride lower and the pouch
is cut shorter for extra lift. How it feels: "These did fill [me] out
more—and they're still fairly comfortable."

© 2005 Newsweek, Inc.

I have sort of been expecting the return of the codpiece for at least a
decade now. So I am not at all surprised to see this.

"Everything old is new again."