The way of the Warrior
http://www.economist.com/people/displayStory.cfm?story_id=3286010
Oct 14th 2004
From The Economist print edition
Padmasree Warrior, Motorola's technology chief, is trying to turn the
company's new strategy into reality
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AS PADMASREE WARRIOR tells it, Motorola's new strategy materialised
out of thin air during a transatlantic flight in February. Ms Warrior,
the firm's chief technology officer, was on her way to an industry
conference in Cannes with her boss, Ed Zander, who had taken over the
previous month and was due to give a presentation. His slides, they
concluded, were "kind of content-free", says Ms Warrior candidly. They
began discussing what Mr Zander ought to be saying about the future
direction of the world's second-largest maker of mobile phones. This
was more than just a matter of presentation: Mr Zander had just taken
the helm of a sprawling company racked by internal strife and
strategic paralysis, and everyone wanted to know what he planned to
do. Would he spin off smaller divisions and concentrate, Nokia-like,
on phones? Would he retreat from handsets and focus on network
equipment, as Ericsson had done? Or would he try to capitalise, like
Samsung, on the convergence between communications and entertainment?
Padmasree Warrior
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A Blueprint for the Future
http://tinyurl.com/9vga
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