| Topic: |
Religions > Atheism |
| User: |
"maff" |
| Date: |
12 Feb 2005 03:47:36 PM |
| Object: |
OT: Plenty more seas to fish |
Plenty more seas to fish
http://observer.guardian.co.uk/business/story/0,6903,1406739,00.html
Conventional competition locks you in a bloody fight with rivals for
existing terrain. Stuart Crainer looks at how 'blue ocean strategy' can
break the cycle
Sunday February 6, 2005
The Observer
The routine criticism of business school professors is that they preach
rather than practise. The tidy world of management theory is populated
by neat two-by-two matrices and vacuous phraseology. In contrast, the
real world of business is messy and complex; a smorgasbord rather than
an imaginary cucumber sandwich.
W Chan Kim and Ren=E9e Mauborgne, professors at Insead, the business
school with campuses in France and Singapore, are unusually willing to
get their hands dirty. The result of their research over the last
decade is Blue Ocean Strategy (published by Harvard Business School
Press).
Chan Kim
http://news.google.com/news?tab=3Dgn&q=3D%22Chan%20Kim%22&num=3D100&hl=3Den=
&lr=3D&safe=3Doff&
http://www.google.com/search?tab=3Dnw&q=3D%22Chan+Kim%22&num=3D100&hl=3Den&=
lr=3D&ie=3DUTF-8&sa=3DN
http://www.google.com/search?q=3D%22Chan+Kim%22&num=3D100&hl=3Den&lr=3D&out=
put=3Dsearch&cat=3Dgwd/Top
http://groups-beta.google.com/groups?q=3D%22Chan+Kim%22&start=3D0&scoring=
=3Dd&num=3D100&hl=3Den&lr=3D&safe=3Doff&
Mauborgne (Ren=E9e OR Renee)
http://news.google.com/news?tab=3Dgn&q=3DMauborgne%20(Ren%C3%A9e%20OR%20Ren=
ee)&num=3D100&hl=3Den&lr=3D&safe=3Doff&
http://www.google.com/search?tab=3Dnw&q=3DMauborgne+(Ren%C3%A9e+OR+Renee)&n=
um=3D100&hl=3Den&lr=3D&ie=3DUTF-8&sa=3DN
http://www.google.com/search?q=3DMauborgne+(Ren%C3%A9e+OR+Renee)&num=3D100&=
hl=3Den&lr=3D&output=3Dsearch&cat=3Dgwd/Top
http://groups-beta.google.com/groups?q=3DMauborgne%20(Ren%C3%A9e%20OR%20Ren=
ee)&num=3D100&hl=3Den&lr=3D&safe=3Doff&sa=3DN&tab=3Dwg
A Blueprint for the Future=20
http://snipurl.com/a684
.
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