The Quest For Cool
http://www.time.com/time/europe/html/030929/xopener_eu.html
Predicting the future is hard work. Ask any professional trend
spotter: it takes dedication, cultural insight and a good idea of what
"cool" actually means
By Jeff Chu
Posted Sunday, Sept. 21, 2003; 1.15p.m. BST
My first clue that the blue shoes were not cool should have been the
big red 50% off sticker — or maybe the take an additional 30% off
sign. Instead I thought it was my lucky day. They were made of
brilliant ocean-colored canvas, printed with wave-riding surfers,
swaying palms, thatched huts, sandy beaches and a tropical sunset —
two little Fantasy Islands for my feet. I thought they were so cool.
http://www.time.com/time/covers/1101030908/xopener.html
A Blueprint for the Future
http://tinyurl.com/9vga
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