| Topic: |
Religions > Atheism |
| User: |
"Cockatrice" |
| Date: |
29 Sep 2003 02:18:52 PM |
| Object: |
Something for the anti-sex bigots to chew on.... |
Somewhat dated but very interesting. Those who claim that porn is a
guy thing only are, simply put, liars. The same applies to casual sex,
group sex, etc.
http://www.cnn.com/2001/BUSINESS/asia/03/13/asia.cyberporn/#1
"For instance, in Korea, which has the highest number of visitors to
adult sites at 5.44 million, 39.1 percent of visitors are female."
"And, even in traditionally conservative Singapore, 26.8 percent of
the city-state's 243,430 visitors to adult sites were women."
In Asia, cyber-porn pulls a crowd
New data shows that in Asia, sex sells online
March 13, 2001
By Shane Abrahams
HONG KONG, China -- There's an old adage, that sex sells. And nowhere
is that more clearly demonstrated than in Cyberspace.
A recent study by Internet usage measurement company NetValue shows
that 8.49 million Asian Internet users visited adult web sites in
January. That figure is equal to 49.3 percent of all active Asian
Internet users.
Furthermore, most users spent the better part of an hour on adult
sites during the month, with Hong Kong users racking up an average
duration of 83.1 minutes spent on adult sites.
The NetValue figures also reveal that online pornography is not just
for lonely young men sitting in front of their computers. A high
percentage of Asians visiting adult sites are women.
Not just a guy thing
For instance, in Korea, which has the highest number of visitors to
adult sites at 5.44 million, 39.1 percent of visitors are female.
And, even in traditionally conservative Singapore, 26.8 percent of the
city-state's 243,430 visitors to adult sites were women.
However, while many mainstream Internet companies may look enviously
at the adult sector's traffic figures, they could also learn a thing
or two from the business models being used by the companies behind
these sites.
As Gartner Group research director Joe Sweeney explains, nearly three
years ago, the online adult industry was going through its own boom
period, with many small operators all hoping to make a fortune.
However, the bubble burst with too many sites appearing and consumers
became more discerning. This left a small number of large players and
many smaller operators, who are able to survive -- albeit with a slim
profit margin.
A different approach
Many of these companies have succeeded by adopting innovative business
models and Sweeney says there are lessons for the rest of the Internet
industry.
Many people credit pornography with launching a wide range of
technologies, from VHS to streaming media. But, Sweeney says the
sector is an innovator of business models and services, not
technology.
"What adult entertainment sites have done is adopt technology invented
elsewhere, and often for different purposes, to constantly improve
customer service or make their business model more flexible," he says.
In the case of video streaming, this meant using it to promote the
sale of third party products, such as videos and DVDs. It was not
originally intended to be a product in its own right, although it has
since given rise to new types of online businesses.
Sweeney said: "Traditional businesses on the web should begin
examining how they can leverage existing technologies to create new
services and product offerings or even entirely new business models."
Big and small, something for all
Another area adult sites have excelled is in traffic management. Many
of the larger sites also operate smaller sites, which are designed to
capture users, and discover their tastes, before sending them on to
the main site.
And, if the main site is unable to cater to a particular taste, they
are bombarded with advertisements for sites operated by other
companies. These sites then pay a referral fee to the original site.
"The golden rule is never let anyone leave your site without knowing
where they are going to next," said Sweeney.
Adult sites have perfected the development of smaller niche sites.
These encourage users to form communities, and are less expensive to
run than all-encompassing mega sites.
With users apparently lapping up the services being offered by adult
sites, Sweeney believes the rest of the Internet should shake off its
distaste for pornography and start taking notes.
.
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| User: "Denis Loubet" |
|
| Title: Re: Something for the anti-sex bigots to chew on.... |
29 Sep 2003 03:00:15 PM |
|
|
"Cockatrice" <cockatrice5@yahoo.com> wrote in message
news:4b98fe28.0309291118.7c11c21a@posting.google.com...
(snip)
Another area adult sites have excelled is in traffic management. Many
of the larger sites also operate smaller sites, which are designed to
capture users, and discover their tastes, before sending them on to
the main site.
And, if the main site is unable to cater to a particular taste, they
are bombarded with advertisements for sites operated by other
companies. These sites then pay a referral fee to the original site.
"The golden rule is never let anyone leave your site without knowing
where they are going to next," said Sweeney.
(snip)
With users apparently lapping up the services being offered by adult
sites, Sweeney believes the rest of the Internet should shake off its
distaste for pornography and start taking notes.
Let's hope not, I'd hate to be buried under a avalanche of pop-ups
everywhere I go.
--
Denis Loubet
dloubet@io.com
http://www.io.com/~dloubet
.
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