Politics > Politics-USA > [Fwd: "Oh no, we are not crippling products you bought and paid for,and controlling what you can and cannot do with the media you buy, we areENABLING you"]
| Topic: |
Politics > Politics-USA |
| User: |
"bob r" |
| Date: |
18 May 2007 08:53:02 PM |
| Object: |
[Fwd: "Oh no, we are not crippling products you bought and paid for,and controlling what you can and cannot do with the media you buy, we areENABLING you"] |
fwd from another newsgroup
http://blog.wired.com/business/2007/05/hbos_exec_dont_.html
"People don't like DRM, perhaps that's just because it's such a smelly
word. HBO's chief technology officer Bob Zitter thinks so, he wants
to ditch the term DRM in favor of "DCE," or, "Digital Consumer
Enablement."
(poster's note: When companies start resorting to stupid word games
like this, it
means that they are desperately trying to push something on consumers
that they
don't want, don't need, and screws them over)
" Speaking at the National Cable & Telecommunications Association show
in Las Vegas, HBO's top techie said the new term would better describe
all the peachy ways that copyright holders and providers could dictate
how consumers access content:
Digital Consumer Enablement, would more accurately describe
technology that allows consumers "to use content in ways they haven't
before," such as enjoying TV shows and movies on portable video
players like iPods. "I don't want to use the term DRM any longer,"
said Zitter, who added that content-protection technology could enable
various new applications for cable operators."
.
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