Frank Luntz is a little baby-fat covered punk who deserves a good beating
(wouldn't take much - Michael Jackson could do it). Here are his talking
points to conservatives on how to lie about global warming:

http://www.ewg.org/briefings/luntzmemo/

According to Luntz, when Republicans and lobbyists explain their positions
"correctly," (p. 136), 70% of the public agrees with them. While some parts
of the document delve into sophisticated dos and don'ts, Luntz begins with
advice that adheres to time-tested public relations maneuvers:

a.. "convince them of your sincerity and concern" for the environment" (p.
132)
b.. make use of broad, clear principles - promote "common sense" policy
(p. 131); "people don't understand the technicalities of environmental law -
but they do understand the benefits of conservation of water, land, and open
spaces" (p. 135)
c.. unite Americans by emphasizing our shared rights and beliefs: "we all
want to move towards a healthier, safer future" (p.131); "we all
want/deserve clean air/water" (p.134)
Luntz advises that, "'Climate change' is less frightening than 'global
warming.' ... While global warming has catastrophic connotations attached to
it, climate change suggests a more controllable and less emotional
challenge" (p. 142).

And, despite years of intensive study by and near-universal scientific
agreement that global warming is happening and that human beings are at
least contributing to it, Luntz urges his readers to assert that the country
needs more accurate, "up-to-date" information before deciding to take
action. By coaching his clients and allies to portray the scientific
community as divided on the issue when it is not, they can block action on
the problem while appearing well intentioned.