http://economictimes.indiatimes.com/cms.dll/xml/uncomp/articleshow?msid=204151
Nasscom to sell country with 'India Inside' campaign
SUNIL RAJANALA
TIMES NEWS NETWORK[ SATURDAY, SEPTEMBER 27, 2003 12:56:36 AM ]
HYDERABAD: Computer code written by Indian geeks powers practically
every gadget or computer solution in the world, be it a hard disk, a
banking solution or a simple word-processing package which contributes
to the $300 that Bill Gates makes every second. To drive home the
point that there is a bit of India inside every globally marketed
product, the National Association of Software and Services Companies
(Nasscom), is stepping up its efforts to build the "India Inside"
brand, projecting the sub-continent as a destination for software
product development activity.
"Though India's strength as a cost-effective and quality provider of
software services is well recognised the world over, awareness on its
product development activities is not high. The effort is to build the
concept around software product development and project India not just
as a services destination, but also as a product destination," Nasscom
president, Kiran Karnik, told ET.
Referring to the "India Inside" brand campaign on the lines of "Intel
Inside", Mr Karnik said the campaign is being planned to reveal
India's strengths in product development, in addition to highlighting
some of the global companies that continue to make India the R&D base
for their product development activities.
More dedicated product-focused seminars abroad, delegations of product
companies to overseas workshops in important IT events and
highlighting the efforts of Indian SMEs are some initiatives planned.
He said opportunities exist for Indian companies in the product space
due to the growing pressure on global firms to supplement development
and lower costs. In addition, global companies are also warming up to
outsourcing development.
According to Nasscom, the revenue from products grew by 30%, recording
second highest growth after ITES, garnering a total Rs 6,600 crore in
'02-03. The product and technology services revenue is expected to
touch $8bn by '08.
Mr Karnik downplayed the impact of do-not-call registry on the
outbound call centres business, saying a majority of Indian companies
service regular and existing clients. Though the US Congress seems to
be serious in pushing forward this regulation, Mr Karnik sees no
threat to the Indian call centre industry.
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