Across the country, some teachers complain that President George W. Bush's
makeover of public education promotes "teaching to the test." The
President's younger brother Neil takes a different tack: He's selling to the
test. The No Child Left Behind Act compels schools to prove students'
mastery of certain facts by means of standardized exams. Pressure to perform
has energized the $1.9 billion-a-year instructional software industry.
Now, after five years of development and backing by investors like Saudi
Prince Alwaleed Bin Talal and onetime junk-bond king Michael R. Milken, Neil
Bush aims to roll his high-tech teacher's helpers into classrooms
nationwide. He calls them "curriculum on wheels," or COWs.
http://www.businessweek.com/magazine/content/06_42/b4005059.htm
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