| Topic: |
Politics > Politics-USA |
| User: |
"Harry Hope" |
| Date: |
31 Jan 2008 04:09:45 PM |
| Object: |
No wonder FUX News ratings are in the pits |
http://www.salon.com/opinion/feature/2008/01/31/fox_news/
Republicans make Fox News sick
When the GOP catches a cold, everybody at Fox News is ailing. No
wonder its ratings are in the pits.
By Eric Boehlert
Jan. 31, 2008 |
My guess is that Fox News guru Roger Ailes has been reaching for the
Tums more often than usual early in the New Year, and there are lots
of reasons for the hovering angst.
Let's take an extended multiple choice quiz.
Right now, which of the following topics is likely causing the
discomfort inside Ailes' Fox News empire?
A) CNN's resurgence as the go-to cable destination for election
coverage.
B) The unmistakably sunken candidacy of Fox News' favored son, Rudy
Giuliani.
C) The still-standing candidacy of Fox News nemesis and well-funded
antiwar GOP candidate Rep. Ron Paul.
D) The Democratic candidates' blanket refusal to debate on Fox News
during the primary season.
E) Host Bill O'Reilly being so desperate for an interview from a
Democratic contender that he had to schlep all the way to New
Hampshire, where he shoved an aide to Sen. Barack Obama and then had
to be calmed down by Secret Service agents.
F) Former Fox News architect and Ailes confidant Dan Cooper posting
chapters from his wildly unflattering tell-all book about his old
boss. ("The best thing that ever happened to Roger Ailes was 9/11.")
G) The fledgling Fox Business Network, whose anemic ratings are in
danger of being surpassed by some large city public access channels.
H) Host John Gibson's recent heartless attacks on Heath Ledger, just
hours after the young actor was found dead.
I) Fox News reporter Major Garrett botching his "exclusive" that Paul
Begala and James Carville were going to join Sen. Hillary Rodham
Clinton's presidential campaign, and then refusing to correct the
record.
I'd say it's A, B, C, D, E, F and G.
(I doubt Gibson's grave-dancing or Garrett's whopper caused Ailes a
moment's concern.)
Bottom line is that Fox News is in for a very rough 2008.
And the umbrella reason for that is quite simple:
Eight years ago the all-news cable channel went all-in on the
presidency of George W. Bush and became a broadcast partner with the
White House.
Proof of that was on display Sunday night, Jan. 27, during Fox News'
prime-time "Fighting to the Finish," a "historic documentary" on the
final year of Bush's presidency.
Filmed in HD and featuring "unprecedented access," according to the
Fox News press release, the show was pure propaganda.
(I must have missed Fox News' "Fighting to the Finish" special back in
2000, chronicling the conclusion of President Bill Clinton's second
term and his "extraordinarily consequential tenure.")
The point is that Fox News years ago made an obvious decision to
appeal almost exclusively to Republican viewers.
The good news then for Fox News was that it succeeded.
The bad news now for Fox News is that it succeeded.
Meaning, when the GOP catches a cold, everybody at Fox News gets sick.
As blogger Logan Murphy put it at Crooks and Liars, "Watching FOX News
getting their comeuppance has been fun to watch. They made their bed,
now they're having to lie in it and it's not too comfortable."
The most obvious signs of Fox News' downturn have been the cable
ratings for the big primary and caucus votes this year, as well as the
high-profile debates.
With this election season generating unprecedented voter and viewer
interest, Fox News' rating bumps to date have remained underwhelming,
to say the least.
For instance, on the night of the big New Hampshire primary, CNN,
which habitually trails behind Fox News in the prime-time race,
attracted nearly 250,000 more viewers than its top competitor, marking
a changing-of-the-guard of sorts.
The turnaround was striking when you consider that in 2004, even with
no Republicans running against Bush, Fox News was still able to draw
200,000 more viewers than CNN on the night of the New Hampshire
Democratic primary.
Yet in 2008, with a very competitive GOP field, CNN was the ratings
winner from New Hampshire.
And just look at the ratings for Jan. 19, which featured returns from
the Nevada caucus coming in during the late afternoon, and then fresh
returns from the South Carolina Republican primary being posted during
prime time that night.
In the past, Fox News would have absolutely owned that night of
coverage, as conservative news junkies flocked to their home team --
Fox News -- to see the results.
But no more.
CNN grabbed nearly as many prime-time viewers for the Republican South
Carolina returns as did Fox News.
The problem for Fox News is that it's the Democratic race that's
creating most of the excitement, yet Fox News has been forced to
mostly watch the race from the sidelines.
That's because last winter, after the network tried to smear Obama for
purportedly attending a radical Muslim school as a child, liberal
bloggers launched an initiative to get Democratic candidates to
boycott a debate co-sponsored by Fox News and the Nevada Democratic
Party.
(The boycott, powered by Foxattacks.com, was later extended to any and
all Fox News debates.)
The point of the online crusade was not simply to embarrass Fox News
or rattle Nevada Democrats for being out of touch with the grass-roots
masses that distrusted and despised Fox News.
The point, instead, was to begin chipping away, in a serious,
consistent method, at Fox News' reputation.
To spell out that Fox News was nothing more than a Republican
mouthpiece and that Democrats need not engage with the News Corp.
giant.
The lack of Democratic debates for Fox News has meant a huge setback
for the news organization from a ratings perspective.
Just look at the grand slam CNN hit last week when, on Jan. 21, it
broadcast the much-talked-about Democratic debate from South Carolina.
The CNN event not only creamed Fox News in the ratings, nearly
tripling its audience that night, but the debate set a new cable news
mark for the most viewers ever to watch a primary debate.
In fact, of the 10 most-watched debates this election season, Fox has
aired just two, compared to CNN's five.
Of the 10 most-watched debates, six have featured Democrats; four
Republicans.
CNN is virtually guaranteed another monster ratings win this week with
the pair of high-profile debates staged in California -- the
Republicans on Wednesday night and Democrats on Thursday.
No wonder CNN's so giddy these days.
Here's the spin CNN president Jonathan Klein put out following its New
Hampshire ratings win:
"There's a freshness and exuberance to our coverage that the others
just aren't matching ... Fox almost seems downright despondent in
their coverage."
So I'm not the only one who feels like Fox News coverage, especially
of the Republican field, often feels like a televised wake.
Or maybe that's just been Fox News' collective, subconscious mourning
of the Giuliani campaign.
After all, Sean Hannity serves as Fox News' official ambassador to the
Giuliani campaign, a campaign that Ailes and Fox News were hoping to
ride back into the White House.
Yet despite showering Giuliani with all kinds of laudatory coverage,
both Hannity and Ailes have been powerless, as they've watched
Giuliani's rudderless campaign go nowhere.
Even an all-out Fox News marketing blitz to label Giuliani "America's
Mayor" never got traction.
In fact, it ranked right up there with the launch of New Coke in terms
of branding success.
Watch this clip to see the absurdity in all its ad-nauseam glory.
In the meantime, the rise of Sen. John McCain and especially Mike
Huckabee, with his populist streak, has caused all sorts of
consternation at Fox News.
Even the conservative Weekly Standard took notice.
The magazine recently wrote that "A lot of conservatives have problems
with both Huckabee and McCain. Last night on Fox, for example, Sean
Hannity could barely conceal his distaste for both pols."
And don't even mention Ron Paul's name to the folks at Fox News, who
have stepped outside their role as journalists to try to kneecap the
antiwar GOP candidate.
The most blatant slap came right before the New Hampshire primary,
when Fox refused to include Paul in a televised GOP debate, despite
the fact that just days earlier Paul grabbed 10 percent of the vote in
the Iowa caucus -- nearly double Giuliani's tally.
Paul's Republican supporters became so incensed by the snub that they
literally chased Sean Hannity through the New Hampshire night chanting
"Fox News sucks!" and captured the scene in a homemade clip that
really has to be seen to be believed.
http://www.youtube.com/watch?v=0yl8fKWgun0
(To recap New Hampshire for Fox News: Hannity was pursued by a
Republican mob, O'Reilly got into a shoving match with an Obama aide,
and CNN grabbed more viewers. Now that's a week to remember!)
Oh, and we can't forget the wildly hyped launch of the Fox Business
Network, which, News Corp. execs bragged, would dethrone longtime
cable business news champ CNBC.
Of course, that might happen one day.
But the early ratings for Fox Business Network have been unbelievably
weak.
After two months on the air, Fox Business Network, available in 30
million homes, was attracting, on average, just 6,300 viewers on any
given weekday, according to Nielsen Media Research.
That was good for a nearly invisible .05 rating.
(By comparison, CNBC during that period was attracting 265,000
viewers.)
Making matters worse for Ailes was the fact that on Jan. 22, as fears
mounted about a possible global financial crisis, CNBC posted its best
ratings in seven years, attracting 401,000 viewers that day.
The hurdle for Fox Business Network has always been simple:
Why would investors and day traders in search of reliable business
information turn from CNBC over to the Fox brand, which is so well
known for passing along one-sided information?
News Corp. always assumed Fox News would help launch the business
channel.
But Fox News is taken seriously by so few people, it may be hurting
the business launch.
After all, Fox News continues to embarrass itself with a type of
journalism that nobody else in the industry would dare call
professional.
And for proof of that look no further than Major Garrett, who is
supposed to be one of the channel's nonpartisan, serious journalists.
He landed a recent scoop about how former advisers to Bill Clinton,
Paul Begala and James Carville, were getting set to join Hillary
Clinton's campaign.
Carville immediately shot the story down, telling Talking Points
Memo's Greg Sargent that very same day, "Fox was, is and will continue
to be an asinine and ignorant network. I have not spoken to anyone in
the Clinton campaign about this. I'm not getting back into domestic
political consulting."
Begala did Carville one better and directly e-mailed Garrett to deny
the story -- a story Garrett never bothered trying to check with
Begala or Carville before it was broadcast.
Garrett's response to Begala's blanket denial?
Garrett told the Democratic operative that he would take his denial
"under advisement."
Garrett then went back on the air and repeated the same story, and
added the fact that Begala had been on a conference call the day
before with Clinton advisors, which was also false.
And no, despite his earlier e-mail exchange with Begala, Garrett never
bothered to try to confirm the conference call story with him before
reporting it on Fox News.
On his Fox News blog, Garrett did acknowledge the Begala e-mail and
claimed he'd be updating the fast-moving story soon -- which, he told
readers, would likely be confirmed the next day when the Clinton
campaign made the Begala/Carville announcement.
But the next day when the story imploded, Garrett simply ignored the
embarrassing gaffe.
Recounting the whole Kafka-esque charade at the Huffington Post,
Begala wrote, "I've never had a more surrealistic day. If this is what
one of Fox's best and most respected reporters is doing, what are the
hacks up to?"
They're watching CNN capture the campaign ratings crown.
_____________________________________________
Harry
.
|
|
| User: " P.O.W." |
|
| Title: Re: No wonder FUX News ratings are in the pits |
31 Jan 2008 06:18:50 PM |
|
|
In article <4ph4q3duq6mdl407bouipa3nbtebu6esd2@4ax.com>,
Harry Hope <rivrvu@ix.netcom.com> wrote:
http://www.salon.com/opinion/feature/2008/01/31/fox_news/
Republicans make Fox News sick
When the GOP catches a cold, everybody at Fox News is ailing. No
wonder its ratings are in the pits.
By Eric Boehlert
Jan. 31, 2008 |
My guess is that Fox News guru Roger Ailes has been reaching for the
Tums more often than usual early in the New Year, and there are lots
of reasons for the hovering angst.
Let's take an extended multiple choice quiz.
Right now, which of the following topics is likely causing the
discomfort inside Ailes' Fox News empire?
A) CNN's resurgence as the go-to cable destination for election
coverage.
B) The unmistakably sunken candidacy of Fox News' favored son, Rudy
Giuliani.
C) The still-standing candidacy of Fox News nemesis and well-funded
antiwar GOP candidate Rep. Ron Paul.
D) The Democratic candidates' blanket refusal to debate on Fox News
during the primary season.
E) Host Bill O'Reilly being so desperate for an interview from a
Democratic contender that he had to schlep all the way to New
Hampshire, where he shoved an aide to Sen. Barack Obama and then had
to be calmed down by Secret Service agents.
F) Former Fox News architect and Ailes confidant Dan Cooper posting
chapters from his wildly unflattering tell-all book about his old
boss. ("The best thing that ever happened to Roger Ailes was 9/11.")
G) The fledgling Fox Business Network, whose anemic ratings are in
danger of being surpassed by some large city public access channels.
H) Host John Gibson's recent heartless attacks on Heath Ledger, just
hours after the young actor was found dead.
I) Fox News reporter Major Garrett botching his "exclusive" that Paul
Begala and James Carville were going to join Sen. Hillary Rodham
Clinton's presidential campaign, and then refusing to correct the
record.
I'd say it's A, B, C, D, E, F and G.
(I doubt Gibson's grave-dancing or Garrett's whopper caused Ailes a
moment's concern.)
Bottom line is that Fox News is in for a very rough 2008.
And the umbrella reason for that is quite simple:
Eight years ago the all-news cable channel went all-in on the
presidency of George W. Bush and became a broadcast partner with the
White House.
Proof of that was on display Sunday night, Jan. 27, during Fox News'
prime-time "Fighting to the Finish," a "historic documentary" on the
final year of Bush's presidency.
Filmed in HD and featuring "unprecedented access," according to the
Fox News press release, the show was pure propaganda.
(I must have missed Fox News' "Fighting to the Finish" special back in
2000, chronicling the conclusion of President Bill Clinton's second
term and his "extraordinarily consequential tenure.")
The point is that Fox News years ago made an obvious decision to
appeal almost exclusively to Republican viewers.
The good news then for Fox News was that it succeeded.
The bad news now for Fox News is that it succeeded.
Meaning, when the GOP catches a cold, everybody at Fox News gets sick.
As blogger Logan Murphy put it at Crooks and Liars, "Watching FOX News
getting their comeuppance has been fun to watch. They made their bed,
now they're having to lie in it and it's not too comfortable."
The most obvious signs of Fox News' downturn have been the cable
ratings for the big primary and caucus votes this year, as well as the
high-profile debates.
With this election season generating unprecedented voter and viewer
interest, Fox News' rating bumps to date have remained underwhelming,
to say the least.
For instance, on the night of the big New Hampshire primary, CNN,
which habitually trails behind Fox News in the prime-time race,
attracted nearly 250,000 more viewers than its top competitor, marking
a changing-of-the-guard of sorts.
The turnaround was striking when you consider that in 2004, even with
no Republicans running against Bush, Fox News was still able to draw
200,000 more viewers than CNN on the night of the New Hampshire
Democratic primary.
Yet in 2008, with a very competitive GOP field, CNN was the ratings
winner from New Hampshire.
And just look at the ratings for Jan. 19, which featured returns from
the Nevada caucus coming in during the late afternoon, and then fresh
returns from the South Carolina Republican primary being posted during
prime time that night.
In the past, Fox News would have absolutely owned that night of
coverage, as conservative news junkies flocked to their home team --
Fox News -- to see the results.
But no more.
CNN grabbed nearly as many prime-time viewers for the Republican South
Carolina returns as did Fox News.
The problem for Fox News is that it's the Democratic race that's
creating most of the excitement, yet Fox News has been forced to
mostly watch the race from the sidelines.
That's because last winter, after the network tried to smear Obama for
purportedly attending a radical Muslim school as a child, liberal
bloggers launched an initiative to get Democratic candidates to
boycott a debate co-sponsored by Fox News and the Nevada Democratic
Party.
(The boycott, powered by Foxattacks.com, was later extended to any and
all Fox News debates.)
The point of the online crusade was not simply to embarrass Fox News
or rattle Nevada Democrats for being out of touch with the grass-roots
masses that distrusted and despised Fox News.
The point, instead, was to begin chipping away, in a serious,
consistent method, at Fox News' reputation.
To spell out that Fox News was nothing more than a Republican
mouthpiece and that Democrats need not engage with the News Corp.
giant.
The lack of Democratic debates for Fox News has meant a huge setback
for the news organization from a ratings perspective.
Just look at the grand slam CNN hit last week when, on Jan. 21, it
broadcast the much-talked-about Democratic debate from South Carolina.
The CNN event not only creamed Fox News in the ratings, nearly
tripling its audience that night, but the debate set a new cable news
mark for the most viewers ever to watch a primary debate.
In fact, of the 10 most-watched debates this election season, Fox has
aired just two, compared to CNN's five.
Of the 10 most-watched debates, six have featured Democrats; four
Republicans.
CNN is virtually guaranteed another monster ratings win this week with
the pair of high-profile debates staged in California -- the
Republicans on Wednesday night and Democrats on Thursday.
No wonder CNN's so giddy these days.
Here's the spin CNN president Jonathan Klein put out following its New
Hampshire ratings win:
"There's a freshness and exuberance to our coverage that the others
just aren't matching ... Fox almost seems downright despondent in
their coverage."
So I'm not the only one who feels like Fox News coverage, especially
of the Republican field, often feels like a televised wake.
Or maybe that's just been Fox News' collective, subconscious mourning
of the Giuliani campaign.
After all, Sean Hannity serves as Fox News' official ambassador to the
Giuliani campaign, a campaign that Ailes and Fox News were hoping to
ride back into the White House.
Yet despite showering Giuliani with all kinds of laudatory coverage,
both Hannity and Ailes have been powerless, as they've watched
Giuliani's rudderless campaign go nowhere.
Even an all-out Fox News marketing blitz to label Giuliani "America's
Mayor" never got traction.
In fact, it ranked right up there with the launch of New Coke in terms
of branding success.
Watch this clip to see the absurdity in all its ad-nauseam glory.
In the meantime, the rise of Sen. John McCain and especially Mike
Huckabee, with his populist streak, has caused all sorts of
consternation at Fox News.
Even the conservative Weekly Standard took notice.
The magazine recently wrote that "A lot of conservatives have problems
with both Huckabee and McCain. Last night on Fox, for example, Sean
Hannity could barely conceal his distaste for both pols."
And don't even mention Ron Paul's name to the folks at Fox News, who
have stepped outside their role as journalists to try to kneecap the
antiwar GOP candidate.
The most blatant slap came right before the New Hampshire primary,
when Fox refused to include Paul in a televised GOP debate, despite
the fact that just days earlier Paul grabbed 10 percent of the vote in
the Iowa caucus -- nearly double Giuliani's tally.
Paul's Republican supporters became so incensed by the snub that they
literally chased Sean Hannity through the New Hampshire night chanting
"Fox News sucks!" and captured the scene in a homemade clip that
really has to be seen to be believed.
http://www.youtube.com/watch?v=0yl8fKWgun0
(To recap New Hampshire for Fox News: Hannity was pursued by a
Republican mob, O'Reilly got into a shoving match with an Obama aide,
and CNN grabbed more viewers. Now that's a week to remember!)
Oh, and we can't forget the wildly hyped launch of the Fox Business
Network, which, News Corp. execs bragged, would dethrone longtime
cable business news champ CNBC.
Of course, that might happen one day.
But the early ratings for Fox Business Network have been unbelievably
weak.
After two months on the air, Fox Business Network, available in 30
million homes, was attracting, on average, just 6,300 viewers on any
given weekday, according to Nielsen Media Research.
That was good for a nearly invisible .05 rating.
(By comparison, CNBC during that period was attracting 265,000
viewers.)
Making matters worse for Ailes was the fact that on Jan. 22, as fears
mounted about a possible global financial crisis, CNBC posted its best
ratings in seven years, attracting 401,000 viewers that day.
The hurdle for Fox Business Network has always been simple:
Why would investors and day traders in search of reliable business
information turn from CNBC over to the Fox brand, which is so well
known for passing along one-sided information?
News Corp. always assumed Fox News would help launch the business
channel.
But Fox News is taken seriously by so few people, it may be hurting
the business launch.
After all, Fox News continues to embarrass itself with a type of
journalism that nobody else in the industry would dare call
professional.
And for proof of that look no further than Major Garrett, who is
supposed to be one of the channel's nonpartisan, serious journalists.
He landed a recent scoop about how former advisers to Bill Clinton,
Paul Begala and James Carville, were getting set to join Hillary
Clinton's campaign.
Carville immediately shot the story down, telling Talking Points
Memo's Greg Sargent that very same day, "Fox was, is and will continue
to be an asinine and ignorant network. I have not spoken to anyone in
the Clinton campaign about this. I'm not getting back into domestic
political consulting."
Begala did Carville one better and directly e-mailed Garrett to deny
the story -- a story Garrett never bothered trying to check with
Begala or Carville before it was broadcast.
Garrett's response to Begala's blanket denial?
Garrett told the Democratic operative that he would take his denial
"under advisement."
Garrett then went back on the air and repeated the same story, and
added the fact that Begala had been on a conference call the day
before with Clinton advisors, which was also false.
And no, despite his earlier e-mail exchange with Begala, Garrett never
bothered to try to confirm the conference call story with him before
reporting it on Fox News.
On his Fox News blog, Garrett did acknowledge the Begala e-mail and
claimed he'd be updating the fast-moving story soon -- which, he told
readers, would likely be confirmed the next day when the Clinton
campaign made the Begala/Carville announcement.
But the next day when the story imploded, Garrett simply ignored the
embarrassing gaffe.
Recounting the whole Kafka-esque charade at the Huffington Post,
Begala wrote, "I've never had a more surrealistic day. If this is what
one of Fox's best and most respected reporters is doing, what are the
hacks up to?"
They're watching CNN capture the campaign ratings crown.
_____________________________________________
Harry
I thought it is spelled FAUX News?
--
when you believe the only tool you have is a hammer.
problems tend to look like nails.
.
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|
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|
| User: "" |
|
| Title: Re: No wonder FUX News ratings are in the pits |
31 Jan 2008 04:32:40 PM |
|
|
On Jan 31, 5:09=A0pm, Harry Hope <riv...@ix.netcom.com> wrote:
http://www.salon.com/opinion/feature/2008/01/31/fox_news/
Republicans make Fox News sick
When the GOP catches a cold, everybody at Fox News is ailing. No
wonder its ratings are in the pits.
By Eric Boehlert
Jan. 31, 2008 |
My guess is that Fox News guru Roger Ailes has been reaching for the
Tums more often than usual early in the New Year, and there are lots
of reasons for the hovering angst.
Let's take an extended multiple choice quiz.
Right now, which of the following topics is likely causing the
discomfort inside Ailes' Fox News empire?
A) CNN's resurgence as the go-to cable destination for election
coverage.
B) The unmistakably sunken candidacy of Fox News' favored son, Rudy
Giuliani.
C) The still-standing candidacy of Fox News nemesis and well-funded
antiwar GOP candidate Rep. Ron Paul.
D) The Democratic candidates' blanket refusal to debate on Fox News
during the primary season.
E) Host Bill O'Reilly being so desperate for an interview from a
Democratic contender that he had to schlep all the way to New
Hampshire, where he shoved an aide to Sen. Barack Obama and then had
to be calmed down by Secret Service agents.
F) Former Fox News architect and Ailes confidant Dan Cooper posting
chapters from his wildly unflattering tell-all book about his old
boss. ("The best thing that ever happened to Roger Ailes was 9/11.")
G) The fledgling Fox Business Network, whose anemic ratings are in
danger of being surpassed by some large city public access channels.
H) Host John Gibson's recent heartless attacks on Heath Ledger, just
hours after the young actor was found dead.
I) Fox News reporter Major Garrett botching his "exclusive" that Paul
Begala and James Carville were going to join Sen. Hillary Rodham
Clinton's presidential campaign, and then refusing to correct the
record.
I'd say it's A, B, C, D, E, F and G.
(I doubt Gibson's grave-dancing or Garrett's whopper caused Ailes a
moment's concern.)
Bottom line is that Fox News is in for a very rough 2008.
And the umbrella reason for that is quite simple:
Eight years ago the all-news cable channel went all-in on the
presidency of George W. Bush and became a broadcast partner with the
White House.
Proof of that was on display Sunday night, Jan. 27, during Fox News'
prime-time "Fighting to the Finish," a "historic documentary" on the
final year of Bush's presidency.
Filmed in HD and featuring "unprecedented access," according to the
Fox News press release, the show was pure propaganda.
(I must have missed Fox News' "Fighting to the Finish" special back in
2000, chronicling the conclusion of President Bill Clinton's second
term and his "extraordinarily consequential tenure.")
The point is that Fox News years ago made an obvious decision to
appeal almost exclusively to Republican viewers.
The good news then for Fox News was that it succeeded.
The bad news now for Fox News is that it succeeded.
Meaning, when the GOP catches a cold, everybody at Fox News gets sick.
As blogger Logan Murphy put it at Crooks and Liars, "Watching FOX News
getting their comeuppance has been fun to watch. They made their bed,
now they're having to lie in it and it's not too comfortable."
The most obvious signs of Fox News' downturn have been the cable
ratings for the big primary and caucus votes this year, as well as the
high-profile debates.
With this election season generating unprecedented voter and viewer
interest, Fox News' rating bumps to date have remained underwhelming,
to say the least.
For instance, on the night of the big New Hampshire primary, CNN,
which habitually trails behind Fox News in the prime-time race,
attracted nearly 250,000 more viewers than its top competitor, marking
a changing-of-the-guard of sorts.
The turnaround was striking when you consider that in 2004, even with
no Republicans running against Bush, Fox News was still able to draw
200,000 more viewers than CNN on the night of the New Hampshire
Democratic primary.
Yet in 2008, with a very competitive GOP field, CNN was the ratings
winner from New Hampshire.
And just look at the ratings for Jan. 19, which featured returns from
the Nevada caucus coming in during the late afternoon, and then fresh
returns from the South Carolina Republican primary being posted during
prime time that night.
In the past, Fox News would have absolutely owned that night of
coverage, as conservative news junkies flocked to their home team --
Fox News -- to see the results.
But no more.
CNN grabbed nearly as many prime-time viewers for the Republican South
Carolina returns as did Fox News.
The problem for Fox News is that it's the Democratic race that's
creating most of the excitement, yet Fox News has been forced to
mostly watch the race from the sidelines.
That's because last winter, after the network tried to smear Obama for
purportedly attending a radical Muslim school as a child, liberal
bloggers launched an initiative to get Democratic candidates to
boycott a debate co-sponsored by Fox News and the Nevada Democratic
Party.
(The boycott, powered by Foxattacks.com, was later extended to any and
all Fox News debates.)
The point of the online crusade was not simply to embarrass Fox News
or rattle Nevada Democrats for being out of touch with the grass-roots
masses that distrusted and despised Fox News.
The point, instead, was to begin chipping away, in a serious,
consistent method, at Fox News' reputation.
To spell out that Fox News was nothing more than a Republican
mouthpiece and that Democrats need not engage with the News Corp.
giant.
The lack of Democratic debates for Fox News has meant a huge setback
for the news organization from a ratings perspective.
Just look at the grand slam CNN hit last week when, on Jan. 21, it
broadcast the much-talked-about Democratic debate from South Carolina.
The CNN event not only creamed Fox News in the ratings, nearly
tripling its audience that night, but the debate set a new cable news
mark for the most viewers ever to watch a primary debate.
In fact, of the 10 most-watched debates this election season, Fox has
aired just two, compared to CNN's five.
Of the 10 most-watched debates, six have featured Democrats; four
Republicans.
CNN is virtually guaranteed another monster ratings win this week with
the pair of high-profile debates staged in California -- the
Republicans on Wednesday night and Democrats on Thursday.
No wonder CNN's so giddy these days.
Here's the spin CNN president Jonathan Klein put out following its New
Hampshire ratings win:
"There's a freshness and exuberance to our coverage that the others
just aren't matching ... Fox almost seems downright despondent in
their coverage."
So I'm not the only one who feels like Fox News coverage, especially
of the Republican field, often feels like a televised wake.
Or maybe that's just been Fox News' collective, subconscious mourning
of the Giuliani campaign.
After all, Sean Hannity serves as Fox News' official ambassador to the
Giuliani campaign, a campaign that Ailes and Fox News were hoping to
ride back into the White House.
Yet despite showering Giuliani with all kinds of laudatory coverage,
both Hannity and Ailes have been powerless, as they've watched
Giuliani's rudderless campaign go nowhere.
Even an all-out Fox News marketing blitz to label Giuliani "America's
Mayor" never got traction.
In fact, it ranked right up there with the launch of New Coke in terms
of branding success.
Watch this clip to see the absurdity in all its ad-nauseam glory.
In the meantime, the rise of Sen. John McCain and especially Mike
Huckabee, with his populist streak, has caused all sorts of
consternation at Fox News.
Even the conservative Weekly Standard took notice.
The magazine recently wrote that "A lot of conservatives have problems
with both Huckabee and McCain. Last night on Fox, for example, Sean
Hannity could barely conceal his distaste for both pols."
And don't even mention Ron Paul's name to the folks at Fox News, who
have stepped outside their role as journalists to try to kneecap the
antiwar GOP candidate.
The most blatant slap came right before the New Hampshire primary,
when Fox refused to include Paul in a televised GOP debate, despite
the fact that just days earlier Paul grabbed 10 percent of the vote in
the Iowa caucus -- nearly double Giuliani's tally.
Paul's Republican supporters became so incensed by the snub that they
literally chased Sean Hannity through the New Hampshire night chanting
"Fox News sucks!" and captured the scene in a homemade clip that
really has to be seen to be believed.http://www.youtube.com/watch?v=3D0yl8=
fKWgun0
(To recap New Hampshire for Fox News: Hannity was pursued by a
Republican mob, O'Reilly got into a shoving match with an Obama aide,
and CNN grabbed more viewers. Now that's a week to remember!)
Oh, and we can't forget the wildly hyped launch of the Fox Business
Network, which, News Corp. execs bragged, would dethrone longtime
cable business news champ CNBC.
Of course, that might happen one day.
But the early ratings for Fox Business Network have been unbelievably
weak.
After two months on the air, Fox Business Network, available in 30
million homes, was attracting, on average, just 6,300 viewers on any
given weekday, according to Nielsen Media Research.
That was good for a nearly invisible .05 rating.
(By comparison, CNBC during that period was attracting 265,000
viewers.)
Making matters worse for Ailes was the fact that on Jan. 22, as fears
mounted about a possible global financial crisis, CNBC posted its best
ratings in seven years, attracting 401,000 viewers that day.
The hurdle for Fox Business Network has always been simple:
Why would investors and day traders in search of reliable business
information turn from CNBC over to the Fox brand, which is so well
known for passing along one-sided information?
News Corp. always assumed Fox News would help launch the business
channel.
But Fox News is taken seriously by so few people, it may be hurting
the business launch.
After all, Fox News continues to embarrass itself with a type of
journalism that nobody else in the industry would dare call
professional.
And for proof of that look no further than Major Garrett, who is
supposed to be one of the channel's nonpartisan, serious journalists.
He landed a recent scoop about how former advisers to Bill Clinton,
Paul Begala and James Carville, were getting set to join Hillary
Clinton's campaign.
Carville immediately shot the story down, telling Talking Points
Memo's Greg Sargent that very same day, "Fox was, is and will continue
to be an asinine and ignorant network. I have not spoken to anyone in
the Clinton campaign about this. I'm not getting back into domestic
political consulting."
Begala did Carville one better and directly e-mailed Garrett to deny
the story -- a story Garrett never bothered trying to check with
Begala or Carville before it was broadcast.
Garrett's response to Begala's blanket denial?
Garrett told the Democratic operative that he would take his denial
"under advisement."
Garrett then went back on the air and repeated the same story, and
added the fact that Begala had been on a conference call the day
before with Clinton advisors, which was also false.
And no, despite his earlier e-mail exchange with Begala, Garrett never
bothered to try to confirm the conference call story with him before
reporting it on Fox News.
On his Fox News blog, Garrett did acknowledge the Begala e-mail and
claimed he'd be updating the fast-moving story soon -- which, he told
readers, would likely be confirmed the next day when the Clinton
campaign made the Begala/Carville announcement.
But the next day when the story imploded, Garrett simply ignored the
embarrassing gaffe.
Recounting the whole Kafka-esque charade at the Huffington Post,
Begala wrote, "I've never had a more surrealistic day. If this is what
one of Fox's best and most respected reporters is doing, what are the
hacks up to?"
They're watching CNN capture the campaign ratings crown.
_____________________________________________
Harry
I wonder why the author didn't post numbers to back up his screed?
The Scoreboard: Tuesday, Jan. 29
25-54 demographic: (L +SD)
Total day: FNC: 329 | CNN: 249 | MSNBC: 177 | HLN: 106
Prime: FNC: 717 | CNN: 639 | MSNBC: 551 | HLN: 145
5p: 6p: 7p: 8p: 9p: 10p: 11p:
FNC BigStory: Hume: Shep: YouDecide: YouDecide: H&C:
YouDecide:
266 432 671 726 774 650 388
CNN Blitzer: Blitzer: Dobbs: Elec.Cent..: Elec.Cent.: Cooper:
Elec.Cent.:
205 334 481 592 751 574 380
MSNBC Hardball: Spec.Cov.: Spec.Cov: Spec.Cov.: Spec.Cov.:
Spec.Cov.: Spec.Cov.:
161 196 391 494 614 544 273
HLN Prime: Prime: Beck: Grace: Beck: Grace: Showbiz:
117 83 189 195 92 154 168
Oops, that's why.
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