From The Chicago Sun-Times, 8/15/04:
http://www.suntimes.com/output/elect/cst-nws-bush151.html
Treadmill users may soon see Bush ads
WASHINGTON --
President Bush will run an Olympics-themed ad on a television network
at 250 fitness centers in battleground states, a novel appeal to busy
professionals who watch TV while on treadmills or stationary bikes.
''Freedom is spreading throughout the world like a sunrise,'' the
30-second ad says as a swimmer dives into a race lane.
''This Olympics, there will be two more free nations and two fewer
terrorist regimes,'' a reference to new governments in Iraq and
Afghanistan.
The ad will run on a health club TV network, run by ClubCom Inc., a
Pittsburgh-based company, that reaches 8 million people a month who
exercise at facilities including Gold's Gym and PowerHouse Gym.
The ad will run in eight swing states -- Arkansas, Florida, Nevada,
Michigan, Minnesota, Missouri, Oregon and Pennsylvania -- as well as
in Washington, D.C., and New York City.
Matthew Dowd, the campaign's chief strategist, said the campaign is
trying to ''get to audiences that are harder to reach than ever
before.''
That's especially important, Dowd said, ''since the media is so
diverse and the race is so close that any given state could be decided
by a few thousand votes.''
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Maybe you oughta stick with the weights for the duration of the
campaign.
Harry
.
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