| Topic: |
Science > Prophecies-Of-Nostradamus |
| User: |
"I Jah Rastafari" |
| Date: |
04 Aug 2006 10:46:26 AM |
| Object: |
Marketing opportunity: Airlines shouldn't worry about upsetting obese passengers |
X-No-Archive:
Marketing news By: Chris Moerdyk
http://www.bizcommunity.com/Article.aspx?l=196&c=11&ai=11132
Big, fat marketing opportunity for airlines; Airlines shouldn't worry
about upsetting obese passengers
Most airlines shy away completely from any discussion involving obese
passengers. But, instead of sticking their heads in the sand, they
should be grasping a great marketing opportunity. The reason they don't
like talking about their really fat passengers is because they seem to
think that this would be politically incorrect and discriminatory.
Which is strange because they happily discriminate between young and
old by offering cheaper fares to students but not giving their parents
ice in winter. They discriminate between passengers sitting in the
front of economy and those sitting at the back by giving the former the
option of choosing between two or three meals while those at the back
only get one if they're lucky because all the popular choices have run
out by the time the food trolley gets to them.
They also discriminate against passengers who check in early and those
who just make the boarding gate with seconds to spare by delivering the
latecomers' luggage first and make those who checked in two hours early
wait forever for their baggage to get onto the carousel. The list of
airline discrimination practices is endless.
So, they shouldn't worry about potentially upsetting obese passengers.
Quite apart from which by studiously avoiding upsetting their obese
passengers they're actually upsetting those regular-sized people who
have to sit next to them.
Obese people, by the way, are those who have to ask for a seat belt
extension because even at full stretch the normal seat belt won't get
round them. They're also the people who unfortunately can't use their
food trays because they can't fold down flat in front of them because
there simply isn't enough space between the back of the seats in front
of them and their ample stomachs and bosoms.
They're also the people who seriously cramp the people next to them to
the point of having no option but to hog the armrests on both sides and
also preventing the passengers next to them from lowering the back of
their seats because the little seat button is invariably covered in
blubber.
Incentives for fatties: What airlines need to do is offer some sort of
incentive to fat people for declaring themselves in advance. There are
always some seats even in economy that have a little more legroom such
as opposite emergency exists and near doors, kitchens and toilets.
And if airlines now mutter about not wanting to put fat people next to
emergency exist, then that's admitting they do need to do something.
Frankly, I don't think airlines need to make any structural changes to
their aircraft to take advantage of this marketing opportunity.
Advertising the fact that they will try to make special arrangements to
make fat people as comfortable as possible on a flight will not only
endear fat people to them but even more so will endear regular-sized
people to them because at some stage or other even someone who doesn't
fly that often has had to sit next to a fatty and it is uncomfortable,
cramped and claustrophobic.
Politically incorrect: Airlines need to stop worrying about being
politically incorrect. Ignoring fat people is actually discriminatory.
I don't have a problem with fat people. Some of my best friends are
fat. And but for a medical condition that prevents me from eating
things I like, I would undoubtedly be obese.
And if I were, I would hate air travel and the annoying habit airline
check-in staff have of persisting in putting obese people in the middle
of three seats.
.
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