RFID tracking now at theme parks



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Topic: Science > Prophecies-Of-Nostradamus
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Date: 07 Feb 2005 02:59:50 AM
Object: RFID tracking now at theme parks
RFID Family Tracking Systems
Now At Theme Parks
2-7-5

"This project suggests that RFID will take the world into new places
that no one has even thought of yet."

"RFID is virtually synonymous today with supply chain initiatives, but
SafeTzone's system demonstrates the kinds of creative applications
beyond product tracking that can be enabled by the technology,"

-- Cliff Horwitz, chairman, CEO and president of SAMSys Technologies
Inc.

SafeTzone(R) Installs SAMSys RFID Readers at Fun Parks To Perform Key
Functions for Family Locator System


TORONTO (PRNewswire-FirstCall) -- SAMSys Technologies Inc. (SMY: TSX)
today announced an agreement to supply passive radio frequency
identification (RFID) readers used with SafeTzone Technologies' family
locator system, now installed at high-profile venues such as Steamboat
Ski and Resort in Colorado, Wannado City in Florida, Paramount's Great
America in California and Dollywood's Splash Country in Tennessee. The
SAMSys readers work in tandem with special RFID-enabled bracelets to
identify family members at various locations around the venue as well
as facilitate cashless transactions for the purchase of food, drinks
and merchandise on the premises.

SafeTzone, which has been using SAMSys readers for 18 months, has just
placed an order for 150 additional units and has now standardized on a
customized version of the company's 134 KHz MP9112 model to meet its
passive RFID needs. The company selected the SAMSys product primarily
because of the reliable performance it has exhibited in installations
to date, including instantaneous read speed that is necessary for
smooth user interaction. ADVERTISEMENT

SAMSys has modified the reader to incorporate an external antenna that
increases the read range up to 8 inches, ensuring easy scanning by
children and adults who fail to hold their SafeTzone Locator bracelets
within the reader's normal 1- to 3-inch reach. SAMSys has also added a
snap-in mechanism for the power supply to eliminate the risk of
disconnects.

SafeTzone venues that have deployed SAMSys readers have as many as 36
units in various locations. These include the registration site where
enrollment is performed, the LocationStation(R) kiosks where members
of each group can locate each other on interactive maps, and all
facilities equipped with SafeTzone's cashless spending system.

The SafeTzone technology also includes active RFID tags and readers
that monitor the whereabouts of all family members on a continuous
basis via the waterproof transmitter in the SafeTzone wristband.

"Our family locator system in general, and our passive readers in
particular, must be goof-proof and usable even by a child," said
Martin Crowley, Chief Technology Officer for SafeTzone Technologies
Corporation. "SAMSys readers have performed dependably to date, and
the new customized model will make it even easier for venue guests to
use our various services."

"RFID is virtually synonymous today with supply chain initiatives, but
SafeTzone's system demonstrates the kinds of creative applications
beyond product tracking that can be enabled by the technology," said
Cliff Horwitz, chairman, CEO and president of SAMSys Technologies Inc.
"This project suggests that RFID will take the world into new places
that no one has even thought of yet."

SafeTzone's location services enable family, school, church or friends
groups at crowded family destination venues to account for all members
at any time, find members who may become lost or separated, and split
up with the assurance that they will be able to reunite without
difficulty. The system's cashless spending capability eliminates the
need for group members to carry cash and covers the day's spending for
the entire group with a single credit card transaction by allowing all
purchases to be tracked via the SafeTzone Locator(R) wristband.

SAMSys' 134 KHz MP9112 readers support the Texas Instruments TIRIS
RFID tags being used by SafeTzone as well as the Philips Hitag 1 tags
that are the other option currently available for 134 KHz systems,
with an open architecture that can easily adapt to new tag protocols
to protect against hardware obsolescence. SafeTzone is using the
complete reader package supplied by SAMSys in a plastic case. The
product is also available as a board-level model that can be
integrated into other equipment.

About SAMSys Technologies Inc.:

SAMSys Technologies Inc. (SAMSys), founded in 1995, is a world-leading
provider of radio frequency identification (RFID) hardware solutions
and RFID integration consulting services designed to evaluate and
recommend optimal RFID solutions to enhance existing business process.
SAMSys offers a family of products to simplify the installation and
ensure the ongoing performance of the overall RFID hardware
infrastructure. SAMSys is a public company whose shares are listed for
trading on the TSX Exchange under the symbol: "SMY". The Company has a
total of 47.6 million shares outstanding. Visit SAMSys at
http://www.samsys.com/ and http://www.investorfile.com/.

About SafeTzone Technologies Corporation:

SafeTzone Technologies Corporation is the leading provider of
interactive guest location services systems in family destinations.
These systems include real-time locating of individuals, amenity
location, facility navigation, cashless spending, attraction
reservation and venue information. SafeTzone is headquartered in
Laguna Hills, Calif. The SafeTzone System is also available at theme
park, shopping mall, and ski resort locations in Tennessee, Florida,
Colorado, Northern and Southern California. For more information,
visit http://www.safetzone.com/

THIS NEWS RELEASE MAY CONTAIN FORWARD-LOOKING INFORMATION. ACTUAL
FUTURE RESULTS MAY DIFFER MATERIALLY FROM THOSE CONTEMPLATED. THE
RISKS, UNCERTAINTIES AND OTHER FACTORS, BOTH KNOWN AND UNKNOWN, THAT
COULD INFLUENCE ACTUAL RESULTS MAY BE SUBSTANTIAL AND INCLUDE THOSE
DESCRIBED IN DOCUMENTS FILED WITH REGULATORY AUTHORITIES, SUCH AS THE
COMPANY'S MOST RECENTLY FILED ANNUAL REPORT AND ANNUAL INFORMATION
FORM. ACCORDINGLY, NO ASSURANCES CAN BE GIVEN THAT ANY OF THE EVENTS
ANTICIPATED BY THE FORWARD-LOOKING STATEMENTS WILL TRANSPIRE OR OCCUR,
OR IF ANY OF THEM DO SO, WHAT BENEFITS THE COMPANY WILL DERIVE
THEREFROM. SAMSys Technologies Inc.

CONTACT: SAMSys Contacts: Media Contact: Jason Ovitt,
S&S Public
Relations, Inc., (847) 955-0700, ext. 9326,
steve@sspr.com; Investor
Relations Contact: Gerry Wimmer, INVESTORFILE.com,
(416) 360-8895,
gwimmer@investorfile.com; Company Contact: Cliff
Horwitz, Chief Executive
Officer, (905) 707-0404 x230,
cliff.horwitz@samsys.com; SafeTzone Contact:
Regan E. Kelly, Phone: (949) 855-8987 Ext. 105,
regan.kelly@safetzone.com

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